Taking care of the financial bottom line and prioritizing shareholder value over everything else is a philosophy that doesn’t fit with the needs of a new generation of consumers, or the deteriorating state of our planet. Companies large and small are expected to have a purpose, an aspiration to make their part of the world a little bit better. In this magazine we look into what it means to be purpose-led, highlight some inspiring examples, speak with experts, and teach you how to recognize those businesses that put their money where their mouth is.

  • Purpose is here to stay

  • A coffee bar run by former inmates

  • Purpose driven companies in times of crisis

  • Trendwatchers on purpose

  • A critical note on purpose