Free overnight stay in Hotel 1888 in Australia? The only thing you need is 10.000 followers on Instagram.

The former wool warehouse Hotel 1888 is fully dedicated to Instagram. All the 90 rooms are decorated with Instagram pictures from guests. Besides the decoration, the hotel has more to offer for Instagram fanatics. Every user with more than 10.000 followers will receive a free overnight stay. A friendly gesture and certainly a smart marketing trick. Because who doesn’t want to share his free overnight stay to their followers? Free publicity guaranteed!